That was a cool surprise!
The cheap kindle books announcement that is sent out by Amazon is one of the few email ads that I've just given up trying to block. Today I'm glad that I've never succeeded in stopping it.
It came as a total shock, but this morning I opened my email to find that my new book Radiant Shadows: Beginnings is at the top of the 99 cent book list in the ad!
Now I guess I'll see first-hand how effective this type of advertising may be.